I'm Rafa, a curious designer with a strong design and product background. I aim for turning ideas into products or services with support at all stages. Currently working with the awesome folks of PayFit. I value collaboration, empathy and starting with why.
My partner in crime and I have a newsletter about design and technology: mytwocents.news. We also co-organize Double Dot, a periodic event focused on people involved in digital product or service design with the aim of sharing experiences on common problems. This event is run by Marina, Manel and me.
The goal was to create a free report of your 2020 based on email activity with user growth as the main goal and also to try to increase the revenue. For that, we released this project at Product Hunt and launched an internal referral campaign. We did it really fast and these were some results: +2500 new users in the first 72 hours, +16,500 annual report views, +700 invites sent, +141 invites accepted, and last but not least, +28 premium checkouts. 🎉
We ideated, defined, and tested with users before creating this free tool that uses Gmail data to show you how working from home has changed your habits and productivity — helping you set healthier boundaries to avoid burnout.
Project developed during my experience at Cabify. We as an internal brand design team worked to create the identity and brand language for Maximobility, the parent company of Cabify.
Brand design and communication for Forward, a technological event for enthusiasts who love learning and sharing about building great products and who always look for moving FORWARD. This event takes place in Cabify HQ and (maybe) is still active.
Concept, design and art direction for a new Zara Cosmetics collection: Zara Overdose. The project was developed during my instance at Wozere and I was lucky to work together with 3D artists like Rubén Córcoles and Juan Carlos Molina.
User experience and user interface design for Malababa's ecommerce. This project was developed for Wozere and under the direction of Santos Henarejos.
Housell emerges to change the rules of the real estate sector, offering an alternative to traditional agencies. There I worked on the firsts steps of product definition with the marketing and engineering teams and the consultancy Human First.
User interface design for Tuenti's Community. This project was developed for Diga33!
Brand and Editorial Design for Gewoon David.