I'm Rafa, a curious designer with a strong brand experience and product
design background. I aim for turning ideas into products or services with support at all stages.
Currently working with the awesome folks of Email Meter, a product created in ShuttleCloud. I value
collaboration, empathy and starting with why.
Experience
+7 years as an in-house or independent brand and product designer.
Side Projects
My partner in crime and I have a newsletter about design and technology: mytwocents.news. We also
co-organize Double
Dot, a periodic event focused on people involved in digital product or service design
with the aim of sharing experiences on common problems. This event is run by Marina, Manel and me.
After the launch of My WFH in Emails project we detected that one of the
main
problems
we have in Email Meter is the lack of a common language between design and development teams. As a
solution we started to work
in the definition of our custom library of components in Vue 3 using Ant Design as a starting point.
At the moment this project is in an early stage of definition and design but here you
can take a look at it. Feel free to message me if you have some feedback.
Email Meter free tool that uses Gmail data to show you how
working from home has changed your habits and productivity
We ideated, defined, and tested with users before creating this free
tool
that uses Gmail data to show you how working from home has changed your habits and productivity
—
helping you set healthier boundaries to avoid burnout.
Brand identity for Maximobility, the parent company of
Cabify
Project developed during my experience at Cabify. We as an internal
brand
design team worked to create the identity and brand language for
Maximobility, the parent company of Cabify.
Brand design and communication for Forward, an technological
event.
Brand design and communication for Forward, a technological event for
enthusiasts who love learning and sharing about building great products and who always look for
moving FORWARD. This event takes place in Cabify HQ and (maybe) is still active.
Concept, design and art direction for a new Zara Cosmetics
Collection
Concept, design and art direction for a new Zara Cosmetics collection:
Zara Overdose. The project was developed during my instance at Wozere and I was lucky to work
together with 3D artists like
Rubén Córcoles and
Juan
Carlos Molina.
Housell emerges to change the rules of the real estate sector,
offering an
alternative to traditional agencies. There I worked on the firsts steps of product definition
with
the marketing and engineering teams and the consultancy Human First.
