Hi there!

I'm Rafa, a curious designer with a strong brand experience and product design background. I aim for turning ideas into products or services with support at all stages. Currently working with the awesome folks of Email Meter, a product created in ShuttleCloud. I value collaboration, empathy and starting with why.

Experience
+7 years as an in-house or independent brand and product designer.
Side Projects

My partner in crime and I have a newsletter about design and technology: mytwocents.news. We also co-organize Double Dot, a periodic event focused on people involved in digital product or service design with the aim of sharing experiences on common problems. This event is run by Marina, Manel and me.

Contact me
hi@rafagarces.com Twitter LinkedIn
Location
Albacete → Madrid → Valencia, Spain (UTC+1)

Email Meter DS

Design system to Email Meter

After the launch of My WFH in Emails project we detected that one of the main problems we have in Email Meter is the lack of a common language between design and development teams. As a solution we started to work in the definition of our custom library of components in Vue 3 using Ant Design as a starting point. At the moment this project is in an early stage of definition and design but here you can take a look at it. Feel free to message me if you have some feedback.

Role
Brand and Product Designer
Period
November 2020 — In progress
Team

My WFH in Emails

Email Meter free tool that uses Gmail data to show you how working from home has changed your habits and productivity

We ideated, defined, and tested with users before creating this free tool that uses Gmail data to show you how working from home has changed your habits and productivity — helping you set healthier boundaries to avoid burnout.

Role
Brand and Product Designer
Period
July — September 2020
Team

Maximobility

Brand identity for Maximobility, the parent company of Cabify

Project developed during my experience at Cabify. We as an internal brand design team worked to create the identity and brand language for Maximobility, the parent company of Cabify.

Role
Global Senior Brand Designer
Period
2018 — May 2019
Team
Cabify
Colleagues
Montse Morano Sandra Ku

Forward

Brand design and communication for Forward, an technological event.

Brand design and communication for Forward, a technological event for enthusiasts who love learning and sharing about building great products and who always look for moving FORWARD. This event takes place in Cabify HQ and (maybe) is still active.

Role
Global Senior Brand Designer
Period
2018 — May 2019
Team
Cabify
Colleagues
Sandra Ku Montse Morano Paloma Alcazar

Zara Overdose Collection

Concept, design and art direction for a new Zara Cosmetics Collection

Concept, design and art direction for a new Zara Cosmetics collection: Zara Overdose. The project was developed during my instance at Wozere and I was lucky to work together with 3D artists like Rubén Córcoles and Juan Carlos Molina.

Role
Senior Digital Designer
Period
2018
Customer
Wozere
Colleagues
Pau Orts Enric Roig

Malababa

User experience and user interface design for Malababa's ecommerce.

User experience and user interface design for Malababa's ecommerce. This project was developed for Wozere and under the direction of Santos Henarejos.

Role
UX/UI Designer
Period
2017
Customer
Wozere

Housell.com

Product design definition for Housell

Housell emerges to change the rules of the real estate sector, offering an alternative to traditional agencies. There I worked on the firsts steps of product definition with the marketing and engineering teams and the consultancy Human First.

Role
Lead Visual & UI Designer
Period
2017 – 2018
Colleagues
Marian Venceslá Roberto Ramos Pablo Espinosa

Tuenti

User interface design for Tuenti's Community

User interface design for Tuenti's Community. This project was developed for Diga33!

Role
UX/UI Designer
Period
2016 – 2017
Colleagues
Marta Altieri

Gewoon David

Brand and Editorial Design for Gewoon David

Brand and Editorial Design for Gewoon David.

Role
Brand and Editorial Designer
Colleagues
Andrés Rosa